Equal Time Tracker
Never second-guess playing time again. Automatic tracking shows exactly who's played, who's waiting, and who needs more minutes — so no child ever feels forgotten.
Every Child Deserves
Their Moment on the Pitch
Stop guessing who's had enough game time. Finally give every young player the fair chance they deserve — with smart tools that handle the admin so you can focus on what matters: developing confident, happy footballers.
95%
Fairness Achieved
500+
Teams Trusting PFT
10K+
Young Players Given Fair Chances
4.9★
Rated by Real Coaches
Features
Everything You Need to
Everything You Need to
Coach With Confidence
No more spreadsheets. No more guilty feelings about who sat out. Just simple, powerful tools that let you coach the way every child deserves — fairly.
Squad Management
Your whole squad at a glance. Know who's available, who's developing, and who's ready to shine — without juggling paper lists or chaotic WhatsApp threads.
Captain Rotation
Every child remembers the day they wore the armband. Our automatic rotation means every player gets that proud moment — building confidence that lasts a lifetime.
AI Halftime Talks
Stuck for words at halftime? Get instant, age-appropriate pep talks that motivate without pressure — so you sound like the coach every young player needs.
Lesson Plan Generator
Create professional training sessions in seconds. Tailored to your age group, focused on fun and development — no coaching badges required to deliver sessions kids love.
Opposition Analysis
Turn your observations into tactical advantages. Upload your notes and get clear, practical recommendations that help your team compete with confidence.
For Parents
Fueling Young Players the Right Way
Good nutrition builds confident, energetic footballers. Give parents simple, practical tools that make healthy eating easy — with allergy flexibility, regional ingredient swaps, and matchday preparation guidance built right in.
Weekly Meal Plans
Structured meal plans designed for young athletes. Premium users can customise meals, swap ingredients for regional alternatives, and filter for allergies and dietary requirements.
Smart Shopping Lists
Automatically generated shopping lists based on your meal plans. Saves time, reduces waste, and makes sure you always have the right ingredients for the week ahead.
Packed Lunch Builder
Quick, healthy packed lunch ideas that kids actually want to eat. Perfect for busy school days when you need nutritious options without the fuss.
Ideal Eating Times
Know exactly when to eat before training and matches. Tailored timing guidance helps your child perform at their best and recover properly afterwards.
Matchday Nutrition
Complete matchday preparation guidance — what to eat the night before, morning of, and after the game. Help your child arrive ready to play and recover quickly.
Personal Coaching Plan
Tailored guidance that helps your child develop healthy eating habits for life. Combines nutrition, hydration, and lifestyle advice in one supportive plan.
Optional Modules
Build With Us — Add-Ons That Grow With Your Team
These optional modules are shaped by real coaches, clubs, and parents. As your needs grow, the system grows with you.
Achievements & Awards
Celebrate milestones like first goals, most improved, and team spirit. Recognition that builds confidence and keeps players engaged.
Advanced Development Reports
Track progress with beautiful, exportable reports for parents and clubs. Show growth over time with clear, visual insights.
Club Philosophy Engine
Set your coaching values and let the AI align training and matchday tone. Consistent messaging across all teams.
Fee & Stock Management
Track payments, kit inventory, and ball usage across all teams. Simple financial oversight for busy club admins.
Safeguarding Dashboard
DBS, First Aid, and parent communication — all in one compliance view. Peace of mind for club administrators.
Custom Matchday Templates
Build your own pre-match checklists, warmup plans, and halftime routines. Consistency that saves time on gameday.
Coach Licensing & CPD Tracker
Help clubs manage coach qualifications and ongoing development. Never miss a renewal or training requirement.
Parent Feedback Loop
Let parents share feedback safely — improving communication and trust between coaches and families.
For FAs, Leagues & Governing Bodies
Association Level
For FAs, leagues, and governing bodies
- Oversight across all clubs under your umbrella
- Safeguarding & communication standards enforced system-wide
- Roll out initiatives and track real impact
- Aggregated insights across coaches, parents, and players
Looking after multiple clubs or leagues? Ask about Association Level partnerships.
Pricing
Fair Pricing for Fair Play
Start completely free — upgrade only when you're ready. No contracts, no surprises. Just tools that grow with your team.
Season Pass: Pay once for the full season. Price adjusts automatically based on the month you join.
For Coaches
Coach Essentials
Free forever
The fairness toolkit every grassroots coach deserves — completely free, forever.
- Equal Time Tracker
- Squad Management
- Captain Rotation
- Substitution Planner
- Match Scheduler
AI Coach
£2.99 /mo
or £30/season (pro-rata applied)
Your AI assistant for matchdays. Never feel lost for words or stuck for ideas again.
- Everything in Free
- AI Halftime Talks
- Voice/Text Notes
- Age-Appropriate Advice
- Motivational Prompts
AI Tactician
£5.99 /mo
or £60/season (pro-rata applied)
The complete coaching toolkit. Training plans, tactics, and analysis — all powered by AI.
- Everything in AI Coach
- Lesson Plan Generator
- Opposition Analysis
- Formation Suggestions
- Training Session Builder
For Parents
Parent Connect
Free forever
Basic nutrition tools to support your young footballer — completely free.
- Weekly Meal Plans (non-customisable)
- Packed Lunch Builder
- Basic Nutrition Guidance
- View-Only Meals
- Mark Availability via Coach Messages
- No Allergy Filters
- No Regional Swaps
- No Smart Shopping List
- No Ideal Eating Times
- No Match Prep Nutrition
Parent Premium
£3.99 /mo
or £40/season (pro-rata applied)
The complete nutrition and development toolkit for football parents.
- Smart Shopping Lists
- Allergy & Dietary Filters
- Regional Food Swaps
- Custom Meal Editing
- Save Favourite Meals
- Ideal Eating Times
- Matchday Nutrition Guidance
- Recovery Nutrition
- Personal Coaching Plan
- Enhanced Development Insights
For Clubs
Club Connect
£250/mo
or £2,500/season
Up to 10 teams
£500/mo
or £5,000/season
11–30 teams
£750/mo
or £7,500/season
31+ teams
Every Coach Gets Essentials FREE
Squad management, equal play tracker, captain rotation, substitution planner — included automatically.
Multi-team management
Club-wide compliance dashboards
DBS & First Aid tracking
Player fee management
Stock control (balls, kits)
Parent safeguarding channel
Exportable season reports
Set coaching philosophy for AI
The system grows with your club.
Start Free TrialRevenue Opportunity
Add parent subs + coach licences. A 10-team club can generate £500+/month profit.
Built by Coaches
Who've Been There
We've stood on cold touchlines wondering if we gave everyone enough game time. We've felt the guilt of a child who didn't get their moment. That's why we built Pocket Football Tactician — to take the stress out of fairness and let you focus on what really matters: helping every young player fall in love with football.